You know what to do. You're just not doing it.
You know exactly what needs to happen in your business.
Honestly, you've known for a while.
And yet, the week ends and the thing that actually matters is still sitting there, waiting. Again.
This isn't a knowledge problem. It's not a strategy problem. And it's definitely not a "you don't want it badly enough" problem.
It's a follow-through problem. Specifically, it's a self-trust problem.
Every time you don't do what you said you were going to do, the gap between who you are and who you're becoming gets a little wider.
The doubt gets a little louder.
And the business you're craving to build stays just out of reach.
The longer that gap stays open, the more it costs you.
Not just in the revenue you haven't made yet.
In the energy it takes to keep starting over. In the mental load of carrying the same undone things from one week to the next. In the quiet erosion of believing you're actually capable of pulling this off.
That cost is real, even when nobody else can see it.
You've been the most reliable person in every room except this one.
The Momentum Room is where that changes.
What Is The Momentum Room?
The Momentum Room is a monthly group coaching program built around the Goal Getter Framework — a five-pillar system designed to help entrepreneurs take consistent, intentional action on the things that matter most.
This is not a course you buy and forget. It's a room you show up in every week, with a Jen who has created a safe place for you to get honest about what's holding you back, and a group of peers who are doing the work right alongside you.
Inside, you'll learn how your primal brain creates the patterns that keep you stuck — procrastination, perfectionism, comparison, confusion, imposter fear, the pull of what you think you "should" be doing — and you'll develop the tools to interrupt those patterns in real time.
You'll learn how to make decisions based on where you want your business to go, and develop strategies (such as creating a Next Level Vision Reel) to get yourself there. Jen calls this future-led identity, and it is a big part of this program because gaining clarity about your future helps calm down your overprotective primal brain.
Finally, the ladies that surround you every week are doing the exact same thing you are doing -- getting honest, getting vulnerable, getting re-directed, and getting ahead.
What Members Can Expect
Members of The Momentum Room consistently report:
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Having a real handle on the self-doubt that shows up every time they try to grow
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Clarity on which actions actually move their business forward -- and the momentum that builds from taking them
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Revenue growth from including consistent forward-facing, high-impact, revenue-generating work in their day, instead of all backward-facing busy work
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Increased awareness of what they're avoiding and why, so they can course-correct in real time
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A working understanding of the Self-Doubt Roadblocks: procrastination, perfectionism, comparison, confusion, imposter fear, and the pull of "shoulds"
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Quarterly business goals that are grounded, intentional, and actually achievable
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Weekly accountability that builds self-trust over time
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A way to stop spinning in confusion and start moving with clarity
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Blind spots that disappear when the eyes of the group are on them
What's Included Every Month
Weekly 60-Minute Group Coaching Calls
Show up, share what you're working on, and get coached. These calls are where the real work happens — precision recalibrations, direct coaching, collective brainstorming, and accountability that keeps you from drifting back into avoidance. Meetings are on Tuesdays at 11 am CT/12 pm ET and are recorded if you have to miss.
Monthly Workshop
A focused deep-dive into a topic related to your business's growth and your success as your business's leader. Past topics have included: Quarterly Vision Planning, Your Next Level Vision Reel, Creating Your Entrepreneurial Avatar, The Procrastination Detox, and Your Avoidance Protocol.
Twice-Monthly Power Hour Co-Working Sessions
Two Zoom co-working sessions each month to get the things you've been avoiding actually done. Structured, focused, and surprisingly effective.
Direct Coaching Every Week on Your Real Obstacles
Procrastination, perfectionism, and quitting patterns don't just get named here. They get dismantled. Jen coaches you on the actual thought patterns underneath the behavior, not just the behavior itself. Plus, you'll learn from watching your peers get coached too.
Accountability Without the Angst™
Jen's proprietary system that strengthens your self-trust week over week, so following through becomes who you are, not something you have to white-knuckle your way through.
A Curated Peer Community
A circle of women entrepreneurs who are serious about their work and committed to showing up for each other. No cheerleading, no toxic positivity, just real support from people doing the same hard things.
"Before, I was scattered with my business focus. Now, I'm intentional. I've learned how to catch myself when I fall into old habits, without beating myself up. This has been the most worthwhile investment I've made in myself and my business."
— Lilith Christensen
"My cohort is amazing and supportive, but the most impactful part is Jen's coaching — there's no problem I can present that Jen doesn't have a great strategy for overcoming. Her strategies are actionable, easy to understand, directly relevant, and so impactful!"
— Pamela O'Berg
Where Will Your Business Be One Year From Now?
A year from now, you'll still be running your business.
The only question is whether you'll be running it from the same stuck place or somewhere new.
You know that if nothing changes, nothing changes, and change is a decision when it comes to business growth.
And the longer the gap stays open between what you know you're capable of and what you're actually doing, the harder it becomes to close it.
The Momentum Room is where you change that.
Who Belongs in The Momentum Room
The Momentum Room is designed for women solopreneurs and small business owners who are generally earning at least $50K+ annually and who want to grow but keep getting in their own way.
The Momentum Room is for you if:
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You're good at making plans but struggle to stick to them
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You're growing a business and need both clarity and accountability to move forward
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You're looking for an accountability system that is motivating and not defeating
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You keep over-delivering to clients while under-delivering on your own goals
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You know what you should be doing, but the self-doubt, perfectionism, or busy work keeps pulling you off course
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You're working in isolation and need a structured space and a thought partner
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You're ready to show up for your business the way you show up for everyone else
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You're decisive, coachable, and willing to do the actual work
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You are trusting and trustworthy, as this becomes a very tight-knit group
The Momentum Room is not for you if:
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You're brand-new to business and still figuring out the basics
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You want to be motivated without doing the inner work
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You're looking for a quick fix or a strategy-only program (If this is you, try an Action Accelerator session with Jen)
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You are not committed to your business's growth
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You think you'll ghost the group when things get uncomfortable
Your Investment
$997/month
Minimum 3-month commitment. After that, your membership is month-to-month, cancellable with 14 days' notice.
Currently, 100% of members continue past their initial commitment because the work inside The Momentum Room compounds. Each week builds on the last, and the results tend to accelerate over time.
Your Next Step
Ready to join? Click the button below to start your membership.
Still not sure? Schedule a call with Jen. During this conversation, you'll talk through your business goals and whether The Momentum Room is the right fit for where you are right now. If it isn't, Jen will point you toward something that is.
Spots are limited, and the group is intentionally kept small to protect the quality of coaching inside the room.
FREQUENTLY ASKED QUESTIONS
What results can I expect?
Results depend on how consistently you show up and do the work — but here's what members have achieved: consistent five-figure months, speaking gigs obtained, new clients signed within 30–45 days, books published, podcasts launched, offers brought to market faster, prices raised, bigger clients pitched and landed, and the end of feast-or-famine cycles. The through-line is this: when you stop letting self-doubt drive your decisions and start building real follow-through, the results compound.
Do I need a certain level of business success to join?
Yes. The Momentum Room is not for beginners. It's for entrepreneurs who already have some traction — typically earning $50K+ annually — and are ready to grow with more consistency. If you're still figuring out whether entrepreneurship is right for you, this isn't the right fit yet. Email Jen at jen@jenlaffincoaching.com if you have questions.
I already have a business coach. Is this business coaching?
Not in the traditional sense. Many members have business coaches, strategists, or mentors they work with separately. The Momentum Room is designed to complement that work, not replace it. Your coach helps you figure out what to do. The Momentum Room is where you make sure you actually do it. This is the bridge between strategy and execution.
What if I can't make every live call?
Our weekly sessions are very valuable, but if you know you'll miss a session, let Jen know in advance, and she can make a recording available. The monthly workshop is recorded and put in a library. Co-working sessions are not recorded.
When are the live calls?
Weekly group coaching is held on Tuesdays at 11 AM Central on Zoom. The monthly workshop is usually the second Monday of the month at 1 PM Central, and co-working is usually the first and third Wednesday of the month at 2 PM Central.
Can I try it for one month?
No. Real follow-through doesn't develop in a month. The minimum commitment is three months because that's the minimum time needed to work through the resistance, build the habit, and see the results. After three months, your membership becomes month-to-month, but so far, 100% of our members have stayed in The Momentum Room for 6+ months.
You already know what you're capable of.
The question is whether you're done waiting to prove it.
The Momentum Room is where that changes.
Join us now.