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Closing The Momentum Room: How I'm Practicing What I Preach

Sep 23
3 min read
A blue wall with a white door. The door is closed. On the wall next to the door is a sign that says

Last week, I shut down my 3-year old group program, The Momentum Room.


As I sat in our last meeting on Tuesday and looked at the women on the other side of the Zoom camera, I felt many things, but I think the emotion I felt the strongest was a sense of completion.


Completion not necessarily for the participants because taking action on things that are uncomfortable is ongoing work that never really ends. Anyone who keeps growing will feel the ick every time they try something new for the first few times, because the primal brain is doing its job of protecting them. I was confident that these women had the tools in their toolbox to get them through.


The completion I’m talking about belongs to me. I started this group 3+ years ago, poured my heart and soul into it, and it got me to the next place I needed to go. I can honestly say that I left no stone unturned over the past 3 years as I constantly refined the program and my presentation to fit the needs of the program and the participants. I felt like I had taken it as far as it could go and the urge to put my efforts into my new offer grew stronger and stronger by the week. As I’m a big believer in nudges from the Universe, I decided to finally listen.


But this decision came with a price. Because the group was my only offer, closing it temporarily switched off 100% of my income. I could keep running both, and on paper that looked like the sensible decision, but I know myself well enough to know I do poorly with divided attention. I’m an all-or-nothing girl at heart, and The Momentum Partnership puts me inside a client’s business five days a week, reviewing her offers and tracking her follow-through daily. Splitting my attention would have shortchanged someone and that was not okay with me.


As I sat and reflected on this, some interesting things came up.

  1. I burned my boats, yet I am not afraid.  As I look ahead, I see nothing but potential and I know the blip in my income is just that — a temporary blip that will turn into a bloom. This is the same kind of confidence that I teach my clients.

  2. This is faith in action. Five years ago I needed to know exactly how everything would turn out before I took a single step off the start line. Today I’m putting my attention on The Momentum Partnership because I trust it’s where I’m supposed to be focused right now. When a client is spreading their focus too thin, I draw them back in to what’s most important too.

  3. Fear is not in control. Whether it’s adapting to circumstances, acting in faith, or doing hard new things, I refuse to let fear drive my car. And it’s amazing how much less fear I’m feeling as a result of making this decision.


Some people will think I’m crazy to close a program that was working. I teach my clients that when your heart is no longer in something, it’s time to move on to a place where it is, because staying anywhere that no longer fits the person you’ve become costs more than the leap does. Many of the women I work with have stayed in things long past that point, usually because the income felt safe and leaving felt like quitting.


Looking back over three years, I can see the incredible growth the women in The Momentum Room made and I couldn’t be prouder of them. They battled imposter fear and raised their level of visibility beyond what was comfortable. They created partnerships with dream clients and developed consistency in business-building efforts. They learned to recognize when they were choosing to stay in their Comfort Cave and they had strategies to get themselves moving. I’m proud that I was a part of their growth.


Being able to look in from the outside is one of the benefits of my role, and turning that same lens on myself, I can see I grew right alongside them. Leading women through their own discomfort for three years meant I kept running into my own discomfort, and it shows in the way I made this decision. I spent three years asking these women to trust themselves and take the next right action, and closing the Room was my turn to do exactly that.


I’m taking all of it into The Momentum Partnership, a six-month partnership for service-based women solopreneurs earning $80K and up who already have a strategy and need someone watching whether the plan actually gets worked. If you’re one of them and there’s a goal you’ve been circling, that’s where I’d love to start with you. Schedule a time to talk with me here.

The Momentum Partnership logo by Jen Laffin Coaching, a strategic accountability and momentum partnership for entrepreneurs ready to follow through and grow their business.

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